Department of Sociology


Don A. Dillman

Regents' Professor

Ph.D., Iowa State, 1969


Areas of Research Interest:

Survey Methodology, Community, Rural Sociology and the Diffusion of Technologies.

Research and Teaching Interests:

For more than twenty years I have been investigating how different visual languages (words, graphics, symbols and numbers) independently influence answers to survey questions in web and paper surveys. I am also interested in how the use of visual language in such surveys may influence respondents to provide different answers than they do in aural language surveys by telephone. The results of this research are being used to guide to develop guidelines for designing and conducting mixed-mode surveys, which are becoming increasingly important as a means of improving the accuracy of results. The main emphasis of my current research projects is on how to effectively utilize addressed-based sampling methods to encourage survey respondents to complete web surveys, instead of telephone or mail surveys, as reflected by recent publications.

Recent Publications:

1. Dillman, Don A., Jolene D. Smyth, and Leah Melani Christian. 2009. Internet, Mail and Mixed-Mode Surveys, The Tailored Design Method, 3rd edition. John Wiley Co. Hoboken: N.J.

2. Dillman, D.A., Christian, L.M., & O’Neill, A. 2010. “Using the Internet to survey small towns and communities: Limitations and possibilities in the early 21st century.” American Behavioral Scientist. 53: 1423-1448.

3. Millar, Morgan M. and Don A. Dillman. 2011. Improving Response to Web and Mixed-Mode Surveys. Public Opinion Quarterly 75 (2): 249-269

4. Messer, Benjamin, L. and Don A. Dillman, 2011. "Chapter 14. Comparing Urban and Rural Quality of Life in Washington," in Marans, Robert M. and Robert Stimson, Urban Quality of Life: Implications for Policy, Planning and Research. Springer Books.

5. Messer, Benjamin L. and Don A. Dillman. 2011. Surveying the General Public Over the Internet Using Address-Based Sampling and Mail Contact Procedures. Public Opinion Quarterly 75 (3): 429-457.



Don A. Dillman
(509) 335-4150
Wilson-Short Hall 137

Curriculum Vitae

Personal Webpage




  • WSU Alumnus Jackson Featured Speaker at Fall Sports Banquet
  • Soccer Hosts Cougar Classic Tournament To Open 2006 Campaign
  • Texas Native Signs Letter of Intent for Cougar Tennis
  • Cougars Final Scrimmage Produces Pair Of Scoring Drives
  • Bruce Added To Rotary Lombardi Watch List
SOCIOLOGY Department, PO Box 644020, Washington State University, Pullman WA 99164-4020, Ph: (509)335-4595, Fax: (509)335-6419, Contact Us